Case Study: Early Settler Ups its Game with Yale

Business is booming at Early Settler NZ and their Auckland warehouse keeps pace with YaleForklifts.

Picture it: stacks of household products, everything from small decorator items to substantial furniture, forklifts doing pirouettes, and Ben Solomona—the warehouse wizard—waving his wand (okay, it’s more like a tablet, but work with me here).

Meet Ben Solomona – the Warehouse Maestro

Ben Solomona, the Warehouse Manager of Early Settler, has a mission: keep the warehouse humming like a well-tuned symphony. His Auckland warehouse is the heartbeat of the operation, receiving all the New Zealand stock and dispatching it to stores nationwide. He also manages all large item home deliveries nationwide as well as offering Saturday self-pickup for Auckland customers. And with two shiny new stores to open in the next 6months in New Plymouth and Nelson. These are exciting times, right?

Enter Yale Forklifts – The powerhouses of the operation

Last week, Ben welcomed four new Yale vehicles with open arms. These aren’t just any forklifts; they are the secret sauce to Early Settler’s success. Let’s break it down:

Perfect for high stacking and ninja-like moves within the warehouse.

YALE MR14 Reach Trucks

Built for the great outdoors—ideal for handling external tasks.

1.8UXT Counterbalance

Enter Yale Forklifts – The powerhouses of the operation

Ah, the million-dollar question. Why Yale? Well,Yale Sales expert, Sanjeev Narayan’s the secret sauce. He’s like the Gandalf of forklifts—always there when you need him. Any hiccup? Sorted. No lag time.Vehicles purring like contented cats. Plus, Yale doesn’t stop at forklifts; they throw in warehouse and racking design tips. Talk about the full package!

The Grand Finale: Results and Encore

Early Settler’s warehouse is like a symphony. Deliveries flow smootherthan a sax solo. And the lesson? Stay agile, my friends. Adapt to changing stock levels, groove to customer preferences, and trust your Sanjeev. Because when it comes to warehouse magic, it’s all about the right moves.

So, raise your coffee cups to Early Settler NZ—the unsung heroes behind those perfectly stacked shelves. 🚚📦

Cheers, my fellow warehouse rockstars! And remember, every forklift deserves a standing ovation. 🎉✨

Schedule a call with our expert team, and let us unveil the magic that can elevate your warehouse operations!


Head Office: 09 268 4610

10 Marphona Crescent, Takanini,
Auckland 2105

PO Box 97156, Manukau City,
Auckland 2241

Te Puke Branch (07) 281 1870

6 Te Puke Quarry Road, Te Puke.

Open Mon-Fri 8am-6pm

Weekends & other times by appointment


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